Marketing
The resources within this section are designed to assist gliding clubs with marketing, communications and promotional support to encourage participation and grow club membership.
Volunteers have always played a vital part in gliding whether it’s the person who greets you when you arrive, cuts the grass or teaches you to fly. Without them the sport would simply grind to a halt.
The future development of clubs is therefore essential to the growth of all forms of gliding in Britain.
Our Club Marketing Toolkit below aims to help you make the most of this opportunity by transforming evidence-based research on motivations and volunteering in sport into a set of easy-to-use tools and practical steps that will help you to recruit, retain and reward volunteers. External resources are also available to help raise the profile and perception of gliding at grassroots club level.
For more information, or to make a comment or suggestion, please contact rachel@gliding.co.uk
Club Marketing Toolkit
Here you’ll find a set of easy-to-use tools and practical steps that will help you to recruit, retain and reward volunteers in support of your efforts to encourage participation and grow membership at your gliding club.
A number of materials are available now to help you promote your club to prospective new members. Other resources will be available shortly.
BGA News
Please encourage all members to keep on top of what’s happening in British gliding through our free newsletter, BGA News. It takes seconds to subscribe.
BGA News includes updates on funding, airspace, planning, governance, guidance on keeping your club fit for the future, opportunities for pilots, and much more! Why not subscribe now and share the link with your club members? Here’s a short link for easy sharing – https://tinyurl.com/y8y87yao
Sign up to BGA News here!
Marketing ‘how to’ guidance;
Know your audience – engage your members
Guide to the perfect media release
How to get started on social media
Videos
The Glide Britain promotional videos are available on YouTube. Clubs that need a video file can contact the Development Committee chairman via the BGA office.
Postcards
An A6 double-sided full colour printed postcard can be tailored to personally feature your own club’s name, logo, contact details, website and social media channels, as illustrated in the example shown.
Club postcards can be supplied at a cost of:
£30 for 200 off, plus p+p
£40.75 for 500 off, plus p+p
To order your personally tailored club postcards, please fill in the Club Marketing Information eForm. This will ensure that we have the information we need to be able to produce your own club postcards accurately. A PDF proof of your card will be emailed to you for checking and signing off prior to production.
To order your club postcards, all you need to do is email debbie@gliding.co.uk with the following information:
- Your club name
- Your name and position within the club
- Confirmation of authority to make the order on behalf of the club
- Confirmation the club is content with the cost
- Confirmation of the order quantity
- Completed Club Marketing Information eForm
Clubs will be invoiced by the BGA and postcards mailed to the club’s preferred delivery address.
Stickers
Free promotional stickers also available for club promotion. Available in two designs, there are six stickers to an A4 sheet. Five sheets of each sticker will be mailed to clubs per request.
Coming soon…
Further marketing literature is currently under development and will promote all aspects of gliding and use authentic voices and images of real people involved in the sport to encourage others to get involved. This suite of materials raises the profile and perception of gliding as an accessible and affordable sport that is open to all.
By implementing the GIVERS research, we will also address myths, tap into motivations and break down barriers behind volunteering and participation in sport to encourage more people of all ages and backgrounds to get involved in gliding.
Watch this space!